Every customer, one throughline — designed by AI, hosted in Europe
Lead nurture, customer marketing, and recurring engagement in one platform, on one record per customer. Strategic AI drafts every journey, you approve it — and your data never leaves Europe.
Lifecycle marketing, redesigned
One platform instead of three, AI designed in from the start, and infrastructure that never leaves Europe.
One tool, one customer
Nurture, broadcast, and outbound run on the same contact record. Nothing diverges, attribution stays clean, and the whole story sits in one place.
Your data never crosses the Atlantic
EU customer data on EU-owned infrastructure, under EU jurisdiction. In regulated verticals the hosting question stops being a blocker and becomes an answer.
AI designed in, not bolted on
The strategic work — designing the journey — is what the AI does, not a subject-line suggestion in a sidebar. You brief it, review it, and ship it.
The AI drafts. You approve.
Throughline's AI is the operator; you are the editor. Nothing goes live without your sign-off.
1 The proposal inbox
Every morning the AI reviews your journeys and proposes improvements — new journeys from a brief, better branches, sharper copy. Proposals land in an inbox, not in production.
2 The journey diff
Every proposal shows exactly what would change, side by side — like a code review for your lifecycle. No mystery edits, no surprises.
3 Edit, then accept
Adjust the draft yourself, then accept it — or reject it with a reason. Every decision and every model invocation lands in your audit trail.
One platform, four foundations
One record per customer
Lead nurture, customer marketing, and recurring engagement share the same contact, the same custom fields, and the same audit trail. No syncing, no duplicates.
AI-authored journeys
Hand the AI a brief and get a complete journey back: entries, waits, branches, messages. Review it, edit it, ship it.
Multi-channel sending
Email and SMS from your own domain, with templates, consent checked at send time, and delivery analytics built in.
Event-driven by design
Journeys react to what your customers actually do. Events keep their schema, and customers finish the journey they entered — not the one you edited today.
EU sovereignty, by construction
Not a region toggle on a US cloud. Customer data and the compute that processes it stay on EU-controlled infrastructure — an architectural property, not a setting.
Hosted in Europe
Your company's data lives on EU-owned infrastructure, under EU jurisdiction, run by a Danish company. It never leaves Europe.
Consent as a primitive
Consent is enforced at send time, on every channel — not a checkbox your team has to remember.
Erasure built in
Right-to-erasure is a pipeline in the product, not a support ticket. When a customer must be forgotten, they are.
Everything audited
Every change and every AI invocation is logged — model, prompt, cost, and outcome. Compliance can read the trail instead of reconstructing it.
Plans & pricing
A monthly subscription for growing businesses. Every plan includes the full platform.
Free
€0 per month
- 300 emails per month
- 20,000 AI tokens per month
Starter
€29 per month
- 5,000 emails per month
- 100,000 AI tokens per month
- Extra emails from €1.50 per 1,000
Growth
€89 per month
- 50,000 emails per month
- 1,000,000 AI tokens per month
- 500 SMS per month
- Extra emails from €1.20 per 1,000
Scale
€249 per month
- 250,000 emails per month
- 5,000,000 AI tokens per month
- 2,000 SMS per month
- Extra emails from €0.80 per 1,000
All prices are in EUR (€). Subscriptions are billed monthly in advance by payment card via Mollie; usage add-ons are charged to the same card at purchase. You can cancel at any time, effective at the end of the current billing period.
Frequently asked questions
On EU-controlled infrastructure, under EU jurisdiction: the platform runs in Scaleway's European data centres, and your contacts, events, and messages are stored and processed in Europe by construction — not as a region setting someone could switch off. AI processing stays in Europe too; the models behind it are covered in the AI question below.
Yes. For the contact data your company processes in Throughline, you are the controller and we are your processor. Our standard DPA is part of every subscription — you can read it via the link in the footer.
Yes. Import contacts, custom fields, and consent states from CSV exports or over the API. Because journeys, campaigns, and engagement live on one record, you migrate once — not once per tool.
Models hosted by Scaleway in their European data centres — the same provider that runs the rest of the platform. Your prompts and the generated content are processed in the EU and are never passed to a provider outside it, so the AI adds no sub-processor beyond the ones named in our DPA. Every model invocation is logged: prompt, response, model, cost, and the feature that made it. Nothing the AI does is invisible or unaccounted for.
Yes. Subscriptions are monthly; cancel whenever you like, effective at the end of the current billing period. After cancellation we keep your data for 30 days so you can request a full export before it is deleted.
Give every customer one throughline
Start on the Free plan — no card required. Upgrade when your program grows.