The AI drafts, you approve
Fully autonomous marketing automation is a demo. The useful version puts a person at every point where something leaves the building.
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Writing on customer journeys, lifecycle marketing, and what it takes to run a customer platform in Europe.
What “hosted in Europe” actually has to mean
A European region on a provider’s map is the easy half. The half that matters is the list of sub-processors behind it — and that list is a lot longer than most vendor pages admit.
Read moreWhy journeys beat blasts
A campaign sent to everyone at once is a campaign timed correctly for almost nobody. Journeys move the schedule from your calendar to the customer’s.
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